Ever since I have joined Twitter and started to follow people in the same industry as myself, and also receive some return follows and random follows from other people with the same interest, I have noticed that quite a lot of them constantly post blog article links. Although some may not post as much as others, there are some in which I am following that seems to be posting 24/7 every 5 minutes or so. Although Twitter is a very effective tool for social media marketing, I think just by spamming links like that can be quite robotic and eventually degrade your reputation. I’ve removed many people for doing so as they don’t seem like a real person, but just some hired employee of a company or website to mass follow, and mass posting of blog articles.
With the current Twitter API that allow developers to create their own application to fully use Twitter from the inside and out, it also opens the gates for companies and developers everywhere to create their own autmoatic follower auto spam blog links. Although you may get occassional links from several different website to mix it up a little bit, it still seems quite repetitive and robotic and a waste of feed space.
I cannot say I completely agree with your view on this subject. I think social networking has created an exciting era for Internet Marketing and has unlimited potential. I do agree on one point that you made and that is the spamming issue. If a business values its reputation then it will not allow robots or the internet marketing team to tarnish them in this fashion. I would consider a reasonable post containing a link to concern the businesses interest and their client pools interest and if the post is relevant, and of interest, your business name will get out there via RT from followers. I do not doubt people will abuse this technology, but this is an extraordinary tool that businesses cannot afford to ignore. We as users will just have to be aware of who is following us and remove the unwanted spammers.