We all know that Microsoft and Apple is competing with each other for the release of their newest operating system, Windows 7 and Mac OS X Snow Leopard. While 7 will boast a lot of new features, performance improvements, and stability and mainly usability and user-friendliness, Snow Leopard is more geared towards system performance.

Although Apple has a lot of support from fans and followers on the Snow Leopard release, we have to consider the people who consumes their products. Most, if not all, are wealthy individuals who can actually afford the system. Many of them are graphics designers, audio, and video producers. In other words, most of these people lives in the world of arts, and that is why they choose Apple and their appealing design as their personal computer. Many of them, planning to stand in line to purchase the new operating system, will probably be upset. Why? These people create art for a living and the demand for art and design is much higher than actual usability. While Snow Leopard may show a great improvement in performance, many of them won’t even notice. They will become upset with the lack of changes in features as Snow Leopard mainly emphasizes core improvements.

In comparison to Windows 7, where there are a lot of physical changes, many people who follows a market for visual appeal will most likely consider Windows 7 rather than Snow Leopard as the visual improvements is more steeper from Vista to 7, than from Leopard to Snow Leopard.

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